Toxin Free. Organic. Clean? These aren't buzz-words anymore. They are a way of life. Our way of life.

The Difference

Introducing a new line of cosmetics, focused on ingredients and centered around performance.

Due to a lack of regulation, the United States Food and Drug Administration permits cosmetic companies to use toxic chemicals known to be harmful in their products. As a result, chemicals linked to cancer, endocrine disruption, reproductive toxicity, developmental toxicity, immunotoxicity, organ toxicity, neurotoxicity, and many other health concerns are hidden in the cosmetics women are using on their bodies every day. We at Crunchi have set a new standard for cosmetic safety. Crunchi is a revolutionary line of high-performance, safe, and toxin-free cosmetics that are redefining beauty. Thankfully you no longer have to compromise your beauty for your health, or your health for your beauty.


row of cosmetic brushes
Co-Founder

Melanie Petschke

  • Family Nurse Practitioner
  • Mother
  • Traveler
  • Toxin Free Guru

Melanie Petschke is a board certified family nurse practitioner and has been in practice for just over twelve years. She has spent the last eight years studying the emerging research surrounding the potential health implications of environmental toxin exposure. She feels quality nutrition, exercise, and other proactive preventative behaviors are important to health, but ultimately living a lifestyle that reduces the cumulative toxic burden to the body is a critical component to disease prevention and health promotion.

Photo of Melanie Petschke
Photo of Kelly Weston
Co-Founder

Kelly Weston

  • Business & Sales Professional
  • Mother
  • Athlete
  • Beach Lover

Kelly Weston has always been passionate about living a healthy lifestyle. After experiencing cancer in her family, she began to take a closer look at the toxins in her environment and was horrified by the potentially harmful ingredients she found in her daily beauty routine. She began looking for safer cosmetic options only to be disappointed by their performance and frustrated by misleading marketing. Kelly believes women deserve quality products that perform, without comprising their health.

Safe, high-performance cosmetics.

When it comes to ingredients, we're a bit choosey.


Crunchi products are made with a combination of safe, certified-organic, and EcoCert ingredients. Utilizing years of compiled, evidence-based research and safety data, we have thoughtfully selected ingredients that will not put your health at risk. While the majority of the ingredients used in Crunchi products are natural, we have infused a handful of strategically selected synthetic ingredients with substantial safety data, in order to boost performance, efficacy and longevity.



Our Blacklisted Ingredients

Many ingredients don't make the cut with our products.

When it comes to toxic ingredients, we have researched, done our homework, and we never compromise. We want to make sure our consumers are educated on the harmful and toxic ingredients that are used in many products. We want to make it easier for you to understand and spot them. Check out our "Blacklisted Ingredients" page for more information on ingredients that you will never find in Crunchi products.


BLACKLISTED INGREDIENTS

Education Is Important To Us

We believe in the importance of teaching others about the safe cosmetics movement.

Additionally, Crunchi is different because we are an education-based company. We believe that it is important to share with others what we have learned about safe and harmful cosmetics. Our mission is to get everyone involved in the safe cosmetics movement. To learn about the ways you can make a difference, visit The Movement Page.


THE MOVEMENT

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