EYES Nutribrow® Eyebrow Pencil My Alibi® Concealer + Primer Highliner® Pencil Eyeliner Eyeshadow Shattered® Mascara
SKINCARE Skincare Sets I AM The Balm™ Makeup Cleansing Balm NEW! Facial Cleansing Bars I AM Polished Facial Exfoliator Clarilight® Essence + Toner Goldenlight® Facial Serum Powerlight® Eye Cream Daylight® Facial Cream Nightlight® Facial Cream Sunlight® Facial SPF
BODY CARE Charcoal Body Bar
GIFT CARDS Gift Cards
TOOLS Brushes Makeup Bags Accessories
LAST CHANCE
SAMPLE CARDS Foundation Sample Cards
Introducing a new line of cosmetics
Focused on ingredients and centered around performance.
Due to a lack of regulation, the United States Food and Drug Administration permits cosmetic companies to use toxic chemicals known to be harmful in their products. As a result, chemicals linked to cancer, endocrine disruption, reproductive toxicity, developmental toxicity, immunotoxicity, organ toxicity, neurotoxicity, and many other health concerns are hidden in the cosmetics women are using on their bodies every day. We at Crunchi have set a new standard for cosmetic safety. Crunchi is a revolutionary line of high-performance, safe, and toxin-free cosmetics that are redefining beauty. Thankfully you no longer have to compromise your beauty for your health, or your health for your beauty.
Co-Founder
Melanie Petschke
- Family Nurse Practitioner
- Mother
- Traveler
- Toxin-free Guru
Melanie Petschke is a board-certified family nurse practitioner and has been in practice for just over twelve years. She has spent the last eight years studying the emerging research surrounding the potential health implications of environmental toxin exposure. She feels quality nutrition, exercise, and other proactive preventative behaviors are important to health, but ultimately, living a lifestyle that reduces the cumulative toxic burden to the body is a critical component to disease prevention and health promotion.
Co-Founder
Kelly Kreusler
- Business & Sales Professional
- Mother
- Athlete
- Beach Lover
Kelly Kreusler has always been passionate about living a healthy lifestyle. After experiencing cancer in her family, she began to take a closer look at the toxins in her environment and was horrified by the potentially harmful ingredients she found in her daily beauty routine. She began looking for safer cosmetic options only to be disappointed by their performance and frustrated by misleading marketing. Kelly believes women deserve quality products that perform without compromising their health.
Safe, High performance cosmetics
When it comes to ingredients, we're a bit choosy.
Crunchi products are made with a combination of safe, certified-organic, and EcoCert ingredients. Utilizing years of compiled, evidence-based research and safety data, we have thoughtfully selected ingredients that will not put your health at risk. While the majority of the ingredients used in Crunchi products are natural, we have infused a handful of strategically selected synthetic ingredients with substantial safety data, in order to boost performance, efficacy, and longevity.
Cosmetics you can feel good about. Every Crunchi product is toxin-free!
Based on available research and to the best of our knowledge, the ingredients in these products do not contain harmful toxins. At this time there is no standardized definition for the term "toxin-free." However, Crunchi has defined toxin-free as the following: a product is considered toxin-free if it does not contain any ingredients known to cause harm or health hazard based on available ingredient data and research. Each ingredient has been carefully selected and our products are free of all harmful ingredients documented in our banished ingredients list.
When it comes to packaging, we use as little as possible to help reduce waste.
Packaging is mindfully selected to minimize environmental impact and reduce risk of chemical contamination from cosmetic from packaging. Where possible, we have selected glass and paperboard packaging for Crunchi products, however, it is not feasible to avoid plastic completely. 100% of the plastic used to package Crunchi products is phthalate- and BPA-free. The kettles that are used to heat and mix the cosmetics are stainless steel.
Vegan? Well yes, yes I am!
Does not contain ingredients derived from any animal or animal by-product.
When you see this badge, you know that product is vegetarian.
Does not contain ingredients derived from animal parts. 100% of Crunchi products are either vegan or vegetarian. The lipgloss and lipstick are considered vegetarian due to the use of the ingredient organic beeswax. Beeswax is technically an insect by-product and therefore cannot be declared vegan. The beeswax used in our products is 100% organic and sourced humanely. Absolutely no bees were harmed in the sourcing of the beeswax. It is also highly filtered so any naturally occurring bee parts have been removed before use in our cosmetics.
We love animals & that our products are cruelty free, and now you will too.
Products were not tested on animals and no animals were harmed at any point during the production or development of these products.
No worries when you see this badge–I'm gluten-free!
No worries when you see this badge – I'm gluten-free! Products with this badge are made with ingredients that are gluten-free. At this time, our entire product line is formulated to be gluten-free to accommodate individuals with Celiac Sprue or those with gluten sensitivities wishing to avoid gluten.
Red, white, and blue – made in the US, just for you.
Products were manufactured in the U.S.A.
We choose real ingredients, refraining from genetically modified ones.
Products with this badge are made with ingredients considered certifiably free of genetically modified material.
Our banished ingredients
Many ingredients don't make the cut with our products.
When it comes to toxic ingredients, we have researched, done our homework, and we never compromise. We want to make sure our consumers are educated on the harmful and toxic ingredients that are used in many products. We want to make it easier for you to understand and spot them. Check out our "Banished Ingredients" page for more information on ingredients that you will never find in Crunchi products.
View banished ingredients
Education is important to us
We believe in the importance of teaching others about the safe cosmetics movement.
Additionally, Crunchi is different because we are an education-based company. We believe that it is important to share with others what we have learned about safe and harmful cosmetics. Our mission is to get everyone involved in the safe cosmetics movement.To learn about the ways you can make a difference, visit The Movement Page.
