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The Real Clean Beauty

Founded in 2016 by Kelly Kruesler and Melanie Petschke, Crunchi was created to raise the bar for what “clean” should truly mean.

Their vision: to become the beacon of transparency and trust in Clean Beauty. Crunchi is building a future where “clean beauty” is a genuine promise—so you never have to choose between your health, flawless results, or the planet.

“We didn’t set out to follow the clean beauty trend—we set out to redefine it with radical transparency.”

CRUNCHI CO-FOUNDERS
KELLY + MELANIE

The Crunchi Way

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Safety + Transparency

Each ingredient is meticulously sourced, prioritizing organic, always non-GMO, and third-party verified for purity.

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Results-Driven

Clinically proven ingredients meet clean innovation—delivering high-performance makeup and skincare with real, visible results.

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Sustainability in Every Detail

From glass, aluminum, and paperboard packaging, to organic and non-GMO ingredients, sustainability is at the foundation of every formula and design.

Trusted, Verified, and Certified Clean

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EWG Verified

Backed by science. Held to the highest clean beauty standards.

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Leaping Bunny Certified

Certified cruelty-free — never tested on animals, ever.

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4ocean Certified Plastic Neutral

Every purchase funds plastic removal from our oceans and waterways.

NON-GMO   •   GLUTEN-FREE   •  VEGAN   •   MADE IN THE USA