Meet Our Founders
Co-Founder
Kelly Kreusler
Business & Sales Professional
Mother
Athlete
Beach Lover
Kelly Kreusler has always been passionate about living a healthy lifestyle. After experiencing cancer in her family, she began to take a closer look at the toxins in her environment and was horrified by the potentially harmful ingredients she found in her daily beauty routine. She began looking for safer cosmetic options only to be disappointed by their performance and frustrated by misleading marketing. Kelly believes women deserve quality products that perform without compromising their health.
Co-Founder
Kelly Kreusler
Business & Sales Professional
Mother
Athlete
Beach Lover
Kelly Kreusler has always been passionate about living a healthy lifestyle. After experiencing cancer in her family, she began to take a closer look at the toxins in her environment and was horrified by the potentially harmful ingredients she found in her daily beauty routine. She began looking for safer cosmetic options only to be disappointed by their performance and frustrated by misleading marketing. Kelly believes women deserve quality products that perform without compromising their health.
Co-Founder
Melanie Petschke
Entrepreneur
Board Certified Nurse Practitioner
Mother
Clean Beauty Product Developer
Toxin-free Guru
Wellness Advocate
Melanie Petschke is a board-certified family nurse practitioner with a passion for disease prevention. She has spent over a decade studying the emerging research surrounding the potential health implications of environmental toxin exposure. She feels quality nutrition, exercise, and other proactive preventative behaviors are important to health, but ultimately living a lifestyle that reduces the cumulative toxic burden to the body is a critical wellness component. Melanie’s education and perspective surrounding body burden resulted in the development of Crunchi’s stringent safety standards. From formulation to packaging, she is known for her meticulous determination to achieve clean, high-performing, sustainable products without compromising.
Co-Founder
Melanie Petschke
Entrepreneur
Board Certified Nurse Practitioner
Mother
Clean Beauty Product Developer
Toxin-free Guru
Wellness Advocate
Melanie Petschke is a board-certified family nurse practitioner with a passion for disease prevention. She has spent over a decade studying the emerging research surrounding the potential health implications of environmental toxin exposure. She feels quality nutrition, exercise, and other proactive preventative behaviors are important to health, but ultimately living a lifestyle that reduces the cumulative toxic burden to the body is a critical wellness component. Melanie’s education and perspective surrounding body burden resulted in the development of Crunchi’s stringent safety standards. From formulation to packaging, she is known for her meticulous determination to achieve clean, high-performing, sustainable products without compromising.