Focused on ingredients. Centered around performance.

At Crunchi we redefine beauty by setting a new standard for cosmetic and skincare safety. Thanks to our unprecedented line of high-performing, safe, and toxin-free beauty and skincare products, you no longer have to compromise your beauty for your health, or your health for beauty.

Clean Beauty & Crunchi

For decades, cosmetics companies formulated with toxic chemicals linked to cancer, endocrine disruption, reproductive toxicity, developmental toxicity, immunotoxicity, organ toxicity, neurotoxicity, and more. The United States Food and Drug Administration (a.k.a. the FDA) did absolutely nothing to stop them. It was consumers, people like our founders and people like you, who went looking for cleaner, toxin-free alternatives to the household and personal care products we'd known before. There was a need for a better way, and Crunchi was created to meet that need.