I AM Bright® Vitamin C Facial Serum

Stable Vitamin C (Ascorbyl Glucoside) - Visibly brightens skin and reduces the appearance of dark spots and post-acne marks.

Ferulic Acid - Helps boost the efficacy of vitamin C for faster, more visible results with less irritation.

Niacinamide - Evens skin tone and visibly brightens.

Kakadu Plum & Snow Mushroom - Contain potent antioxidants that help protect against environmental stressors, including blue-light damage, that can lead to premature aging.

Complete Ingredient List:
Water, Propanediol, Sodium Citrate, Niacinamide (Vitamin B-3), Ascorbyl Glucoside (Vitamin C), Musa Sapientum (Banana) Leaf/Trunk Extract, Glycerin, Ferulic Acid, Sodium Phytate, Citric Acid, Sclerotium Gum, Caprylhydroxamic Acid, Phenylpropanol, Tremella Fuciformis Sporocarp (Snow Mushroom) Extract, Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract.

1. Start with freshly cleansed Skin. Apply Clarilight® Facial Essence to tone and prep.

2. Apply 1-2 pumps of I AM Bright® Vitamin C Facial Serum to your face, neck, and décolleté. Use day or night depending on your routine.

3. Follow with moisturizer. Choose from our Daylight® and Nightlight® Facial Creams, Daylight® and Nightlight® Advanced Youth-Activated Creams, or I AM Luminous® Facial Oil based on your preference.

Packaged in a recyclable glass bottle with a 100% BPA-free, BPS-free, and Phthalate-free pump. Placed in an 100% recyclable and biodegradable, paper carton.

How To Recycle:
1. Remove the pump from the glass bottle. Wash all components clean.
2. Drop the paper carton, glass bottle, and pump in a recycle bin*.

*Curbside recycling programs vary by location. Check your local guidelines for more information.

Q: What percentage of vitamin C is in I AM Bright®?
A: I AM Bright® Vitamin C Facial Serum contains the recommended maximum level of stable vitamin C (Ascorbyl Glucoside) to produce demonstrated efficacy to provide visibly brighter skin tone in clinical studies. In addition, we ran third-party clinical studies to ensure our formula doesn’t cause skin irritation.

Discussion of vitamin C percentages does not help compare vitamin C formulas since the efficacy and stability of vitamin C depends on the specific type. Many vitamin C serums utilize unstable types of vitamin C that rapidly oxidize, are sensitive to light and heat, and lose efficacy quickly over time. For maximum efficacy, a stable, time-release form of vitamin C, such as Ascorbyl Glucoside, is ideal.


Q: How does the vitamin C used in Daylight® Advanced and Nightlight® Advanced differ?
A: Because I AM Bright® is a water-based serum, we chose to use Ascorbyl Glucoside, which is designed to work in water-based formulations that need a lightweight texture for maximum skin absorption. The vitamin C used in Daylight® Advanced, Nightlight® Advanced, and Powerlight® (Tetrahexyldecyl Ascorbate) is designed to work in formulas that are emulsions and there is a limit to the percentage of vitamin C that can be loaded into an emulsion system.


Q: Why doesn't I AM Bright® feature any organic ingredients?
A: We prioritize the use of certified organic ingredients in our formulations whenever possible. There are, however, rare instances when a formula's simple and effective ingredients cannot be sourced organically at the time of formulation and production. As always, each ingredient is carefully selected, and when organic sourcing is unavailable, we ensure each ingredient at least meets non-GMO standards.