What Is Clean Beauty? The Real Definition (Not the Marketing One)
If you've ever stood in a beauty aisle or scrolled through an online shop, feeling genuinely confused about what "clean" actually means, you are not alone. And more importantly, your confusion is n...
CHECK IT OUT: InspiHER'd Podcast.pdf
A MoMent Of Xen Live iHeartRadio Podcast
As you know, our vision is to become the most recognized and trusted brand in clean beauty, and we’re making big strides toward that goal. You may have seen Kel and Mel mention that they were recen...
Once Upon A Food Story Podcast
Our Co-Founder, Melanie Petschke, was recently featured on the Once Upon a Food Story podcast in an episode titled Cut Through the Clean Beauty Confusion. She explains how the products we use every...
Our Co-Founders, Kelly Kreusler and Melanie Petschke, were recently featured on The Cinnamon Effect Podcast in the episode The Truth About Clean Beauty. They break down what clean beauty really mea...
Our Co-Founder Melanie Petschke, was recently featured on the Ever Be Podcast in the episode The "Clean" Brand You're Using Might Not Be So Clean. She shares how Crunchi was built to meet both safe...
2026 Healing Lifestyles Earth Day Beauty Award WINNER: Age-Defying Body Treatment
Winning Best Age-Defying Treatment for 2026: Age-Defying Body Treatment We are incredibly honored to be recognized with multiple Earth Day Beauty Awards for the 10th consecutive year. Thank you, H...
2026 Healing Lifestyles Earth Day Beauty Award WINNER: Nutribrow® Eyebrow Pencil
Winning Best Eyebrow Pencil for 2026: Nutribrow® Eyebrow Pencil We are incredibly honored to be recognized with multiple Earth Day Beauty Awards for the 10th consecutive year. Thank you, Healing L...
2026 Healing Lifestyles Earth Day Beauty Award WINNER: Sunlight® Tinted Sunscreen
Winning Best Tinted SPF for 2026: Sunlight® Tinted Sunscreen We are incredibly honored to be recognized with multiple Earth Day Beauty Awards for the 10th consecutive year. Thank you, Healing Life...
2026 Healing Lifestyles Earth Day Beauty Award WINNER: Goldenlight® Multi-Peptide Facial Serum
Winning Best Peptide Serum for 2026: Goldenlight® Multi-Peptide Facial Serum We are incredibly honored to be recognized with multiple Earth Day Beauty Awards for the 10th consecutive year. Thank y...
2024 Healing Lifestyles Earth Day Beauty Awards
We are honored to be recognized with multiple Earth Day Beauty Awards for the 8th consecutive year. Thank you, Healing Lifestyles! Best Concealer: My Alibi® Eye Cream Best Eye Shadow: Shadow Bar® M...
2025 Healing Lifestyles Earth Day Beauty Awards
We are honored to be recognized with multiple Earth Day Beauty Awards for the 9th consecutive year. Thank you, Healing Lifestyles! Best Concealer: My Alibi® Eye Cream Best Eye Shadow: Shadow Bar® M...
2021 Healing Lifestyles Earth Day Beauty Awards
We are beyond honored to be the recipient of the Healing Lifestyles 12th Annual Earth Day Beauty Awards for our Smart Primer®, Shattered® Mascara, and our Shadow Bar®! Best Primer: Smart Primer® B...
2022 Healing Lifestyles Earth Day Beauty Awards
We are honored to be recognized with multiple Earth Day Beauty Awards for the 6th consecutive year. Thank you, Healing Lifestyles! Best Eye Cream: Powerlight® Best Bronzer: Solarise® Bronzer Best F...
SELF Healthy Beauty Awards 2020
We are honored to have our Nutrient Brow Pomade named one of the 2020 winners of the SELF Healthy Beauty Awards! Crunchi's Nutrient Brow Pomade has been ranked at #2 out of 8 products to try and fe...
2020 Healing Lifestyles Earth Day Beauty Awards
We are beyond honored to be the recipient of the Healing Lifestyles 11th Annual Earth Day Beauty Awards for our Charcoal Facial Bar & Light Reflecting Pressed Highlighter. Our Light Reflecting...
Who Is Crunchi's Core Consumer?
We are honored to have been a part of Beauty Independent’s ongoing series asking beauty entrepreneurs questions posed by their consumers. Take a peek below to see what our Co-founder, Melanie Petsc...
2018 Healing Lifestyles Earth Day Beauty Award
We are thrilled to announce that we have received a Healing Lifestyles Earth Day Beauty Award yet again! Last year our Beautifully Flawless Foundation took the cake (or lack thereof) and stole the ...
Timing of Exposure to Toxic Chemicals
As mothers, we can shape our children's future health by limiting toxic exposure in critical stages of their life. The Campaign for Safe Cosmetics gives us an outline of why the timing of exposure ...
Tips to Reduce Your Risk of Breast Cancer
Featured Products: Everluxe® Lip Crayon When it comes to health, it’s not just about what we put into our bodies that matters. It’s about what we put on our bodies, too. BCPP's safer cosmetics a...