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Two women with different skin tones side by side, labeled M25 and M30.

Side-by-side comparison of two women's faces with 'MD40' label

Two side-by-side images of a woman's face with close-up views of her skin texture.

My Alibi® Liquid Concealer

Name: My Alibi® Liquid Concealer
Brand: Crunchi
SKU: CCM-FAC-MLC-M25-R00
Price: 34.0 USD
Availability: InStock
Rating: 4.8 (308 reviews)

$34.00

Color:

M25

Variant

Quantity:

Brighten, blur, and perfect.

A multitasking concealer powered by superfruits and 100% pure earth pigments to visibly blur under-eye circles and imperfections while improving the look of skin over time. This creamy, second-skin formula delivers buildable, long-wearing coverage that blends effortlessly without creasing or settling into fine lines.

Beyond Clean Facts

EWG Verified® • Leaping Bunny Certified • Certified 4ocean Plastic Neutral • Non-GMO • Vegan • Gluten-Free • And So Much More...

Safety & Ingredients

Superfruit Oil Blend - hydrates, smoothes, and depuffs for bright and visibly healthy under eyes and skin.

100% Pure Earth Pigments - the highest purity grade, naturally derived colorants instantly blur under-eye circles and imperfections.

Snow Mushroom - helps provide a smooth, lightweight texture that builds and blends effortlessly.

Complete Ingredient List:
Simmondsia Chinensis (Jojoba) Seed Oil*, Olea Europaea (Olive) Fruit Oil*, Persea Gratissima (Avocado) Oil, Silica, Tribehenin, Capryloyl Glycerin/Sebacic Acid Copolymer, Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Wax, Disteardimonium Hectorite, Lecithin, Squalane, Helianthus Annuus (Sunflower) Seed Oil, Sambucus Nigra (Elderberry) Fruit Extract, Glycerin, Althaea Officinalis (Marshmallow) Root Extract, Sodium Hyaluronate, Tremella Fuciformis Sporocarp (Snow Mushroom) Extract, Glyceryl Caprylate, Mica, Polyglycerin-3, Acacia Decurrens (Mimosa) Flower Wax, Glyceryl Undecylenate, Hydrogenated Lecithin, Ricinus Communis (Castor) Seed Oil, Tocopherol, Hydrogenated Castor Oil, May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

*Certified Organic Ingredients

For Best Results

Shade Details:
L5 - Light/Peachy Neutral
L15 - Light/Neutral
M25 - Light-Medium/Neutral
M30 - Medium/Golden Neutral
MD40 - Medium-Deep/Warm
D60 - Deep / Warm Neutral

For Best Results:
1. Apply before or after Beautifully Flawless Foundation, depending on your preference. Use the doe-foot applicator to apply the concealer to areas you wish to cover, brighten, and depuff. Target areas may include under-eye circles, blemishes, or dark spots.

2. Blend the concealer gently using your fingertip or the No. 6 or No. 7 Brush in small, soft strokes to achieve a natural, even complexion.

Pro Tip: For a subtle look, use the No. 6 or No. 7 Brush to apply a thin layer of concealer and set it with our Translucent Finishing Powder to enhance durability and prevent creasing.

Sustainable Packaging

Packaged in a recyclable glass tube with a BPA-free, BPS-free, and phthalate-free plastic cap, wand, and wiper. Placed in an 100% recyclable and biodegradable, paper carton.

How To Recycle:
Remove the cap, wand, and stopper from the glass tube. Wash glass tube and all components clean.
Drop glass tube into a recycle bin.*
Recycle the wand and cap through Pact Collective.

*Curbside recycling programs vary by location. Check your local guidelines for more information.

Product FAQS

Q: How long Does My Alibi® Liquid Concealer last?
A: All day. To further extend wear, we recommend setting with our Translucent Finishing Powder.

Q: Is My Alibi® Liquid Concealer safe for all skin types?
A: My Alibi® Liquid Concealer has been clinically proven safe for all skin types.

Q: Is My Alibi® Liquid Concealer fragrance-free?
A: Yes, My Alibi® Liquid Concealer is fragrance-free.

Q: What’s the best way to apply My Alibi® Liquid Concealer?
A: My Alibi® Liquid Concealer is so user-friendly you can apply it with your fingers. If you want more of a precise application, we recommend pairing it with our No. 6 Concealer Brush.

Q: Should I apply it before or after Beautifully Flawless Foundation?
A: We recommend applying foundation first and then concealer.

Q: What is the texture of the My Alibi® Liquid Concealer?
A: Super creamy yet lightweight, it melts into skin seamlessly and has a dewy, second-skin finish.

Overall rating: 4.830357 / 5 from 336 reviews.

AI Generated Review Summary

My Alibi® Liquid Concealer offers unbeatable coverage, easy application, and a smooth texture that blends seamlessly. It effectively conceals dark circles and brightens the under-eye area, with customers appreciating its natural look and hydrating properties. The product is praised for its clean ingredients and versatility across various skin tones.

Summary topics

Coverage (28%): Based on many customers, the coverage of this product is consistently described as great and unbeatable.
Application (4%): Customers expressed appreciation for the easy application of the product, with many mentioning its smooth and creamy texture.
Feels (5%): Customers raved about how the product feels on their skin, describing it as great, nice, smooth, and wonderful.
Circles (7%): It was observed by customers that this concealer effectively covers dark circles and provides a natural look.
Eyes (5%): Customers keep praising how this product brightens their eyes and makes their under eyes look younger.

Review topics: ["shade","color","ingredients","issues","coverage","eyes","quality","makeup","feels","circles","spots","match","container","skin","texture","application","look","amount","face","use","formula","consistency","packaging","finish","bottle","foundation","concealer","creasing","crunchi","option"].

Review highlights

"The color is spot on, the coverage is great and it doesn’t break my skin out." — Desiree G.
"It does a great job of covering up any dark circles and the color is an excellent blend/match for me." — Rouse
"It instantly brightens my eyes and gives my face a fresh look." — Jessica T.

Reviews

Highly recommend

"Love this concealer. It goes on light but effective. Blends perfectly. I use this as a last step to touch up any spots that my foundation didn't cover as much as I'd like, or occasionally I'll use only this to hit a couple trouble spots when I'm doing a light makeup day!"

— Jayme G. (5/5)

Great product! Needs better design!

"I love this! It matches my skin tone perfectly and sometimes I can just wear this without foundation. It has a long hold too. My only suggestion is a different bottle design. I can't tell when it is getting empty and I feel like a lot is wasted because it is stuck on the sides where the brush can't reach."

— Jaime P. (5/5)

Buy this!!!

"I love this concealer! The coverage, texture, and shade are all perfect. Highly recommend!"

— Anita C. (5/5)

My Alibi® Liquid Concealer

"Ingredients seem to be good, but I have very sensitive skin and cannot use every day. Excellent quality and really helps the bagginess under eyes disappear!"

— Lori B. (5/5)

Blendable, matte finish. Covers so

"Blendable, matte finish. Covers so beautifully. I wear it without foundation and my skin looks nice and even."

— Sarah J. (5/5)

Good Coverage

"I really like this concealer for the great coverage, the color, and the amount in the bottle."

— Tamara M. (5/5)

Great everyday staple!

"This concealer is lightweight, blends well and looks very natural. Definitely a great everyday staple as a mom with tired eyes! I absolutely love that there’s no questionable ingredients, as that is very important to me."

— McKayla L. (5/5)

Great concealer!

"This is the first time buying this concealer and I love it. It goes on so smoothly."

— Christine B. (5/5)

"This works better than expected covering my dark circles under my eyes. Love it."

— Laura (5/5)

Pretty good

"Has a nice texture, not too light or too heavy. Looks very nice when set. Color match is close to my crunchi foundation and it doesn't cover my dark circles on its own. I still need a separate dark circle concealer under this. Just wish Crunchi had an option for that. 😕"

— Justin B. (4/5)