Ingredient Selection

When it comes to ingredients, we're a bit choosy.

Crunchi products are made with ingredients we have validated as safe. Utilizing years of compiled, evidence-based research and safety data, we have thoughtfully selected ingredients that will not put your health at risk. While the majority of the ingredients used in Crunchi products are natural, we have infused a handful of strategically selected synthetic ingredients with substantial safety data, in order to boost performance, efficacy, and longevity.

View Banished Ingredients

Product Badges

All Crunchi products proudly wear a unique set of badges. Learn more about our rigorous product and ingredient safety standards.

Yes, I'm toxin-free

Cosmetics you can feel good about. Every Crunchi product is toxin-free!

Due to the lack of regulation in the US, there is no standardized definition for the term "toxin-free." At Crunchi, we have defined toxin-free as the following: a product is considered toxin-free if it does not contain any ingredients known to cause harm or health hazard based on available ingredient data and research. Each ingredient in our products undergoes a rigorous 30-step screening criteria to be considered safe for use.

No worries when you see this badge – I'm gluten free!

Our entire product line is formulated with gluten-free ingredients and tested for gluten for individuals with gluten sensitivities or wishing to avoid gluten. Most, but not all Crunchi products are made in a gluten-free facility, however, the ones that are not manufactured in a gluten-free facility have a stringent protocol to prevent cross-contamination.

We choose real ingredients, refraining from genetically modified ones.

Products with this badge are made with ingredients considered certifiably free of genetically modified material.

Vegan? Well yes, yes I am!

Does not contain ingredients derived from any animal or animal by-product.

* Our most recent revision of our popular Hydrogloss® Lip Gloss isn't considered vegan due to the use of the ingredient organic beeswax. Beeswax is technically an insect by-product and therefore cannot be declared vegan. The beeswax used in our products is 100% organic and sourced humanely. Absolutely no bees were harmed in the sourcing of the beeswax. It is also highly filtered so any naturally occurring bee parts have been removed before use in our cosmetics.

We love animals & that our products are cruelty free, and now you will too.

All Crunchi products are Leaping Bunny certified cruelty-free. Our products are tested, on humans, never animals. We firmly believe that no animal should be harmed or sacrified in the name of beauty and personal care.

Yes, I'm made in the USA.

We are proud to say Crunchi products are manufactured in the USA, with globally sourced ingredients, with the exception of our wooden pencils and accessories.

* Our wooden cosmetic pencils are manufactured in Germany which is known for the highest quality wooden pencil production in the world. Our cosmetic acccessories are produced internationally in American-owned factories with extremely high social, ethical and environmental standards and pass SA 8000 social audits as well as ISO 9000 and ISO 14001 environmental quality audits.